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Editorial campaign still, figure centred in a landscape setting.
Stills & Campaigns

The DNA of a Campaign

This presentation was never about imitation. It was about proof.
AI-generated imagery

Every model, environment, and garment combination you’ve seen was built from the ground up — studied from the reference, then reconstructed with original assets, custom compositing, and deliberate creative decisions. The result is a production capability that can match any visual language, serve any aesthetic brief, and deliver campaign-quality imagery at a fraction of traditional cost and timeline.

It started with these recreations as a foundational demonstration of capability. From there, I created original campaign imagery within the brand DNA formed from owning these pieces and knowledge of the brand’s history and past campaigns.

Part oneRecreations

Real, and recreated.

Six pairs. One image in each is the brand’s own campaign; the other was built from scratch. Click either one to see which is which.

Tap images to see the results.

Brunello Cucinelli
No. 01

Custom model generated from scratch. Warm-wall environment, tonal blurred edges and downward gaze recreated.

Brunello Cucinelli reference campaign image.
Real
Recreated Brunello Cucinelli campaign image, warm wall environment.
Recreation
Recreated Brunello Cucinelli campaign image, arid dead-tree environment.
Recreation
Brunello Cucinelli reference campaign image.
Real
Brunello Cucinelli
No. 02

Custom model generated from scratch. Arid dead-tree environment matched. Outfit selected from a past collection.

Studied from the reference, then reconstructed with original assets.
Tom Ford No. 03

Custom model generated from scratch. Tight crop and dramatic chiaroscuro lighting rebuilt. Full custom outfit from a past collection with hardware details reconstructed as a texture and detail study.

Recreated Tom Ford menswear campaign image, chiaroscuro lighting.
Recreation
Tom Ford reference campaign image.
Real
Tom Ford
No. 04

Custom model generated from scratch. Lounge setting recreated. Full custom outfit from a past collection with hardware details reconstructed as a texture and detail study.

Tom Ford reference campaign image, lounge setting.
Real
Recreated Tom Ford campaign image, lounge setting.
Recreation
Hermès reference campaign image.
Real
Recreated Hermès campaign image, dark soil and monolithic panel.
Recreation
Hermès
No. 05

Custom model generated from scratch. Dark soil ground and monolithic panel environment rebuilt. Full custom outfit re-styled from the current collection with hardware details reconstructed as a texture and detail study.

Hermès No. 06

Custom model generated from scratch. Deep oxblood tonal studio environment with angled wall panels reconstructed. Full custom outfit re-styled from the current collection with hardware details reconstructed as a texture and detail study.

Recreated Hermès campaign image, oxblood studio environment.
Recreation
Hermès reference campaign image.
Real
The first shows how it can be done. The latter shows where you can take it now — limitless.
Part twoOriginal campaigns

No reference. Only the DNA.

Environments, styling, casting, and art direction built as originals.

Desolate storm-light coastal landscape, original campaign.
Crossing horizonsDesolate storm-light coastal landscape rebuilt. Taupe shearling aviator jacket and textured trousers styled within an original cinematic context.
Antique chaise longue interior, original campaign.
Objets pour la vie

Warm neutral studio setting with an antique chaise longue built as an original environment. Burgundy leather jacket styled in a reclined editorial pose.

High-altitude mountain pass, original campaign.
Grandeur natureHigh-altitude mountain pass with a weathered timber wall recreated, styled within an original expansive landscape context.
Within the house’s visual language — extending and amplifying what is possible now.
Part twoOriginal campaigns, continued
Objets pour la vie

Intimate plaster-wall interior with directional side light rebuilt. Bracelet and dark chocolate equestrian leather jacket from the current collection.

Plaster-wall interior with directional side light, original campaign.
Fortified desert wall and open sand horizon, original campaign.
It starts with a dreamFortified desert wall and open sand horizon.
Original campaign portrait, chaise interior.
Original campaign portrait, black and white.
Original campaign portrait, studio setting.
Part threeSocial

Made for the feed.

Most of this is seen on a phone before it is seen anywhere else. Vertical cuts come out of the same build as the campaign — stories, feed, and paid social framed during the work, not salvaged from it afterwards.

Instagram mockup showing story and feed crops from the campaign.
Story & feed cutsThree vertical crops taken straight from the campaign frames — no separate shoot, no re-licensing, no compromise on the original composition.
If you have a brand, a vision, or a mood board — this is what’s possible.

Full creative control. Real savings.
No limits on the vision.

No twelve-page proposal, no six-week pre-production. Send a brief and a reference — the groundwork gets built once, and everything after moves faster. Whether that’s a single campaign or an ongoing partner across every property and every channel, the starting point is the same.

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